Business Coach

The definitive difference between customer loyalty and customer satisfaction is:

Clients will be satisfied with a good product and an acceptable service. Clients will be loyal if the product is great and the service is exceptional.

However clients will be Raving Fans if the product is the greatest and the service is memorable.

What do you DO to be memorable? What reasons do you give your customers to talk about you to others? What do you provide that makes your customers think about you with a smile and want to return?

Create a memorable experience and your clients will become your unpaid sales force.

Christmas is a time of giving. So this Christmas, put some time aside to name the unique service experiences you want to give to all of your customers in 2009. Create a plan that shifts satisfied to loyal and watch your customer base expand and your profits rise.

For further advice about your business contact Stefan Kazakis or apply for a complimentary coaching session.

How much are you investing in growing your customer loyalty?

Customer loyalty pays serious dividends, so it is worth serious investment. By deliberately focusing on this area you will create an increased sales pipeline, you will be allowed to make an increased profit, you will lower the cost of acquisition, you will increase your referral business, your reputation and most importantly… your testimonials.

Testimonials are that crucial. It is a fact that your most profitable customers will inspire word of mouth marketing, which is the most cost effective marketing stream of them all.

My name is Stefan Kazakis and I’m the guy to call when you need to think BIG (ger)

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What is loyalty and how do you get it?

Loyalty is when a customer will not only do business with you, they will also tell others how great you are and bring more people to buy from you more often. Real customer loyalty helps you build profit because it’s not about price it’s about an experience.

Loyal customers don’t think about price. They look forward to what you have on offer and how it will build on their relationship with you.

My name is Stefan Kazakis and I’m the guy to call when you need to think BIG (ger)

Please feel free to share this blog with your closest friends

Customer loyalty is about the relationship between YOU and your customers

Why do customers choose you?

1. Because of You (predominantly they bought you)
2. Word of Mouth advertising (what others say about you)

It sounds obvious but there is genius in this simple message. You want your customers to buy from you BECAUSE you are you. Not because of the product or service you provide. Customers shouldn’t even be thinking much about your product or service – it should be so good that quality is assumed.

What you want them to do is talk about YOU and talk about you to lots of other people. You want to inspire the kind of loyalty that inspires Mac users to lampoon PCs, Levis wearers to cut their old jeans into shorts rather than buy a different brand, Coke drinkers to drive to the store rather than drink water free from their tap. What are you giving your customers to talk about? What actions do you inspire?

My name is Stefan Kazakis and I’m the guy to call when you need to think BIG (ger)

Please feel free to share this blog with your closest friends